Now, I am not suggesting that link building is a total waste of money, but I am saying that without your website being set up correctly, it will not have the maximum effect you seek.
What I mean by having your website set up correctly, is that you have researched and decided what the keyword phrases are that you want to be found for.
Once you have the keywords decided, it is time to reflect them in your website. A failure to do this will cost you in the rankings and reduce your potential traffic.
Basically you need to make sure that your keyword phrases appear in the page title, meta description, page headline, image tags and text.
With regard to keyword use in the text of your document, there are a few simple rules to follow. The first is to get your keyword phrases as close as possible to the beginning of the first paragraph on the page. The first time they appear, you should put them in bold to show the search engines that they are important words.
The search engines also look at the keyword density on the page. Keyword density is the proportion of times a keyword appears on the page in proportion to other words. This is usually expressed as a percentage and the percentage you should go for is 3% to 4% and no more.
Do all of the above and your link building efforts will have more effect than if you don't and just press ahead.
Lyndon Ogden is the Managing Director of Your SEO Services, based in the United Kingdom. Lyndon is an acknowledged expert on search engine optimization and also on what it takes to make a website successful. His SEO Company website features news, advice, free tools and SEO services aimed at helping businesses succeed online.
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